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Dual Crossroads was founded in 2016 by Jennifer Rangel. Their original location was at a crossroads in South Pasadena and was the first metaphysical supply store in the city's recorded history. In 2021, they moved to Lincoln Avenue, between the borders of Pasadena and Altadena--in a way, still at a crossroads. 

With over 25 years of experience in metaphysics and a BA in history, Jennifer has fashioned Dual Crossroads into a place that focuses on energy purification, spiritual cleansing, and allowing others to gain knowledge through new experiences. 

“This is more than just a place to buy goods,” says Jennifer. “While we do carry New Age books, candles, crystals, sacred herbs and resins, we primarily aim to enhance everyone’s own spiritual practices. Because of this, so many from the community have come in and told me how happy they are a place like this now exists in South Pasadena. It’s a location for like-minded individuals seeking a meditative experience, while advancing their own spiritual development.”

Before opening Dual Crossroads, Jennifer worked as a marketing specialist and a special effects makeup artist. She is also a published novelist a of several horror stories, including Demon's Prize, CATHY, A Cursed Soul and THIRST. Jennifer has even had articles from her blog featured in online magazines. Jennifer now dedicates her time to Dual Crossroads and to her writing, where she shares her knowledge of history and metaphysics.

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